Samsung India has started cutting jobs across its television and home appliance businesses, with 80 to 100 executives asked to leave so far, according to a report by The Economic Times. The exits are being carried out in batches, and those affected span several levels, from director-level officials and team leads at the headquarters to branch and area managers.
The cuts land as the company deals with rising input costs, weaker consumer demand and pressure on margins. Memory chip prices have more than doubled, and softer smartphone demand and higher raw material costs have added to the strain on sales. Samsung’s domestic electronics sales team runs to around 550 to 600 executives, separate from its much larger smartphone sales organisation.
According to the report, termination letters have gone out in small batches over the past few days, and some employees were asked to leave without serving their notice periods. Samsung is offering three months’ salary as severance, plus an additional month’s pay for every year of service.
The company hasn’t publicly disclosed a final number, and the scope could widen. Industry sources cited by HRKatha suggested up to 25% of sales and marketing staff in consumer electronics could eventually be at risk, covering both direct employees and contract workers hired through agencies.
Samsung’s smartphone division, its biggest business in India, hasn’t been touched by the current round. Smartphones account for roughly three-fourths of Samsung India’s revenue, and a recovery in phone sales could lift the company’s overall financial performance in the country.
The move fits a broader pattern of restructuring across India’s technology and consumer-electronics sector in 2026, as firms trim legacy roles to protect profitability while continuing to hire for specialised, higher-value functions. It also comes two years after Samsung’s 2024 layoffs and the Sriperumbudur plant strike in Tamil Nadu, which put the company’s India labour practices under scrutiny.
