Adidas has begun large-scale layoffs at its India Technology Hub in Gurugram, with an estimated 350 or more of about 700 employees affected, roughly half the site’s workforce.
The cuts span software engineers, data scientists and data engineers, and were communicated to staff at a town hall on Tuesday, 15 September 2026. Affected employees were split into two groups, with one set facing immediate exit and another asked to stay until 15 December to hand over projects.
In a statement, Adidas said it had made the “difficult decision to reduce a number of roles within our Technology organisation in India.” The company said the changes were meant to simplify parts of the organisation, strengthen critical capabilities and position it for long-term success in a changing business and technology environment.
Adidas also said India remains a strategically important market and that the technology hub continues to play a role in its growth, innovation and digital transformation. The company has not publicly disclosed the exact headcount affected or severance terms.
The layoffs land amid a wider wave of technology job cuts in India in 2026, driven by restructuring around artificial intelligence, automation and shifts toward cloud infrastructure. Oracle has cut thousands of roles in the country, including a fresh round in September, and PayPal has trimmed close to 4% of its India workforce. Headcounts across major IT firms have also compressed as routine coding work moves to automated workflows.
The retention rate after 15 December, the pace of internal transfers, and any new India hiring will indicate how Adidas reshapes its technology operations. TPB’s India layoff tracker continues to log the cuts, and prior coverage examined how engagement holds up among the employees who stay.
