Tata Digital is reportedly planning job cuts as a part of its restructuring strategy of its ecommerce arm Tata Neu, under the leadership of the company’s newly appointed CEO Sajith Sivanandan who took over the role in September this year.
According to an ETHR World report, this job cut drive is going to reduce the workforce by 50%. The company is no longer emphasising growth purely via gross merchandise value (GMV), and is instead pursuing a more integrated, financially sustainable strategy aligned with the wider Tata Group.
Simultaneously, the group has begun centralising digital marketing responsibilities for other Tata companies such as Titan, IHCL, Tata Motors and Tata Consumer Products.
The company has also started revising its policies around BigBasket and Croma. For BigBasket, the immediate focus is on the BB Now category as it competes with the likes of Blinkit, Zepto, Swiggy Instamart, etc.
Sivanandan is the third CEO of the company since its inception in 2019. His appointment follows the departure of Naveen Tahilyani earlier this year, who himself had replaced Pratik Pal. His has been appointed at a crucial period as the company has been under financial pressure as its operating revenue declined by 13.% Year-on-Year in FY25, down to Rs. 32,188 Cr, even though net losses narrowed from Rs. 1,201 Cr in FY24 to Rs. 828 Cr.
