Amazon has elevated Preeti Tiwari to the role of HR Leader for EU Prime and Marketing, expanding her responsibilities within the company’s international operations.
The promotion marks a significant step for Tiwari, who has been growing her HR leadership responsibilities within Amazon’s global business. In her new role, she will support the EU Prime and Marketing business one of Amazon’s key customer-facing and revenue-driving functions across European markets.
Tiwari is an India-origin HR leader who has built her career within Amazon’s people function. Her elevation to an EU-level role reflects both Amazon’s continued investment in global HR talent and the company’s practice of developing India-based HR leaders for international remits.
The appointment comes at a time when Amazon’s EU operations continue to face intense regulatory scrutiny on employment practices, worker rights, and marketplace competition areas that place significant demands on the company’s HR and people functions across the region.
