All Things People (ATP), an HR tech startup established in 2004, has secured seed funding of ₹7 crore through an angel syndicate of global industry leaders, family and friends.
As per ATP, they will use the funds to expand their first product offering, strengthen their technology infrastructure and grow their market presence. Founded by Anish Singh, Kshitij Jain and Shashank Shekhar, ATP was born from their need to address the gap between how organisations used technology to improve customer experience and the limited innovation applied to employee experience.
Combining people-science, organisational context and artificial intelligence, ATP is reimagining the very concept of employee experience. Its first product, atp|reflect, provides continuous listening, advanced analytics and actionable insights for organisations.
The funds will be used to improve atp|reflect’s capabilities, expand sales and marketing, enter new industries and geographies, and hire talent in technology, product, sales and customer success. The company will also increase its investment in research to bolster organisational health and people-science innovation capabilities.
“Securing this seed investment is a pivotal moment for ATP, as it represents not only capital but also the trust and conviction of globally respected leaders who believe in our mission to transform the employee experience through AI-driven people-science. At ATP, we believe that building great workplaces starts with deep listening, actionable insights, and technology that adapts to people, not the other way around,” Singh, Jain and Shekhar said in a joint statement.
With this funding, we will scale rapidly, strengthen atp|reflect’s capabilities in AI-driven analytics, security, and personalisation, and innovate boldly to create workplaces where millions can truly thrive. This is just the beginning of what we envision as a new standard for the future of work.”
The group of investors who contributed to the ₹7 crore fund include Varun Alagh, founder and chief executive of Honasa Consumer, Amit Dalmia, Asia head of portfolio operations and senior managing director at Blackstone, Alex von Behr, former global chief customer officer at Unilever and former chief executive of Coca-Cola India, Vivek Gambhir, venture partner, adviser and board member, and Amit Sinha, founder and president of Workspan. The investment was made by the members of the group at a personal level.
“I chose to invest in All Things People because I believe in their vision of harnessing technology and people-science to revolutionise the employee experience. Their innovative approach to continuous listening and actionable insights is paving the way for a thriving workplace culture globally,” stated Alagh.
