A study found that while 81% of employers report some awareness of the Pradhan Mantri Viksit Bharat Rozgar Yojana. This is largely concentrated among large organisations at 83%.
The study titled Employer Perspectives on the Pradhan Mantri Viksit Bharat Rozgar Yojana further found that, in contrast, start-ups and micro businesses, which stand to benefit most from hiring incentives of up to Rs. 3,000 per employee per month, show only 5.4% awareness.
The study has been conducted across 1,200 employers from 23 industries. While many employers are familiar with the scheme, alignment with hiring plans remains uneven. Although 56% of surveyed employers plan to expand their workforce in the second half of FY26, awareness among this growth-oriented segment stands at 60.4%, pointing to an opportunity to better connect active hiring demand with the scheme.
Support for skill development leads as the strongest driver, cited by 51.8% of employers, well ahead of direct hiring incentives at 18.6%, indicating a focus on strengthening job readiness and productivity.
Workforce formalisation is important for 29.9% of respondents, particularly for organisations seeking stronger compliance, structured employment practices, and improved access to formal credit channels.
The report also notes variation across organisational roles. Compensation and benefits teams demonstrate the highest awareness at 71.7%, followed by talent acquisition professionals at 68.4%, while HR generalists report lower awareness at 44.4%. Industry trends mirror this pattern, with higher awareness in sectors such as FMCG at 72.2% and EV infrastructure at 64.3%, and lower familiarity in service-oriented sectors such as educational services at 33.3%, reinforcing the need for targeted outreach.
Commenting on the findings, Balasubramanian A, Senior Vice President, TeamLease Services, said, “India’s workforce stands at a pivotal juncture where transformation depends on both awareness and action. Our survey highlights that while many employers know of PM-VBRY, while 19% remain entirely unaware, creating uneven engagement across sectors. Addressing these gaps can unlock disproportionate value, enabling organisations to strengthen capability, improve retention, and shape a resilient, future-ready workforce that translates policy intent into sustainable economic and social outcomes.”
